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Beauty Industry

LOreal Hires Former Obama Assistant

The company's new communications officer is coming from the White House.

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By: Jamie Matusow

Editor-in-Chief

Kristina Schake is joining L’Oreal USA as Chief Communications Officer effective July 08, 2013.

Schake is currently working at the White House, as special assistant to President Obama and communications director to the First Lady Michelle Obama.

Schake will represent L’Oreal USA for all corporate communications and will lead the external communications strategy in the areas of public and media relations, industry and government relations, sustainability and crisis communications. In addition, Schake will oversee our Corporate Philanthropic programs.

Is there a trend happening, further linking beauty and politics?

The former chief digital strategist for President Obama’s presidential campaigns – and the co-founder of the company in charge of First Lady Michelle Obama’s Twitter and Facebook accounts – recently spoke to the beauty industry.

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